Flurry, Inc. and Pinch Media, two leading smartphone application analytics providers, today announced that they have signed a definitive agreement to merge. This merger will solidify the companies’ combined position as the mobile application analytics market leader on the world’s fastest growing digital media platforms: iPhone™ and Android™. As a combined company, Flurry and Pinch Media analytics services will be running on more than 80% of all iPhone, iPod Touch and Android handsets worldwide.
According to Morgan Stanley’s recent Mobile Internet Report, the iPhone is growing faster than the Internet did during the 90s. With 57 million iPhone OS units sold over its first nine quarters, iPhone OS penetration is more than three times greater than what AOL and Netscape achieved, combined, over the same period of time. Additionally, comparing iPhone OS sales to other historically successful hardware launches, iPhone OS outperforms the Nintendo Wii, Nintendo DS, Sony PSP, Apple iPod and RIM BlackBerry. Additionally, Gartner Research recently forecasted that Android adoption will overtake iPhone adoption within three years. Going forward, the company will leverage consumer insight gained by tracking usage on 4 out of every 5 iPhone OS devices and 2 out of every 3 Android OS devices to accelerate ...